Musselburgh Racecourse
Musselburgh Racecourse has been a celebrated horse racing venue since 1816. We were commissioned to launch an online presence that matched the experience and heritage of the racecourse and also to replace the online ticketing and venue entry system with a robust, flexible and future-proof digital platform.
Industry
Sport
Deliverables
Digital Design
Digital Development
Ecommerce
Bespoke Ticketing
System Design
Hosting
We partnered with Musselburgh Racecourse to modernise and streamline their digital systems, with a strong focus on enhancing the online ticketing and membership experience to drive higher conversion rates.
Our design approach highlighted the venue’s 5-star customer experience and rich heritage, ensuring full alignment with existing brand guidelines. We also restructured the ticketing and entry systems, introducing a multi-entrance solution to significantly speed up customer access on busy race days.
On the administrative side, we developed a robust back-end platform allowing staff to easily manage ticket types, event packages, and membership renewals. Real-time monitoring was also introduced to support security and safety operations on race days.
To ensure system stability under high demand, particularly during major events, we implemented a load-balanced hosting infrastructure for improved performance and resilience.
The result was a noticeable reduction in entrance times, boosting both customer satisfaction and on-site safety. The launch of a fully mobile-responsive website and improved digital communication tools further contributed to increased ticket sales and repeat attendance.
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Glasgow, G2 6NT
