The Drake Brand Identity
for The Drake
The Drake is the re-development of an old Glasgow west-end property into a new bar & restaurant offering the near by area of Park Circus, with it's mixed clientele of business and residential a place to eat and drink quality food produce in an environment that is modern and relaxed, with a sense of heritage and tradition.
The client's vision for The Drake was for it to become the place you can go for informal but inspiring business lunches, whilst still being relaxed enough to have a great pint with your mates afterwork.
The brand created includes; the core logo and type face usage, with various elements from key brand marque and monograph, implemented onto loyalty cards, business cards, menus and external signage.
Photography: Michael Thomas Jones