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Putting Fife on the Map

/ Posted By Dav McKenzie

Every morning on my way into work, I walk from the train station to the studio passing a plethora of handsome and historic buildings.  From the Alexander Thomson’s Egyptian Halls on Union Street, along past the Gallery of Modern Art (and its famous cone-headed Duke!) and through into the Merchant City passing the Ramshorn Theatre and beautiful city halls. Unfortunately, most of this is wasted on me as I’m usually watching videos of cats or hunting Pokemon - and I’m sure I’m not the only one!

This year to encourage me and my fellow citizens to take a fresh look at the architecture around them, the Scottish government have launched an initiative with Visit Scotland which is “The Year of Innovation Architecture and Design” and will be supported by a number of different partners including Historic Scotland, The National Trust for Scotland and Architecture + Design Scotland.

We were delighted to team up with our long-standing clients at Fife Council to work together to showcase some of Fife’s most remarkable design feats on a beautiful interactive watercolour map painted by talented Scottish illustrator, Wil Freeborn. The map features a variety of landmarks from across the Kingdom including the grand old stalwarts such as Forth Bridge and St Andrews Cathedral to modern majesties such as Maggie’s Centre in Kirkcaldy as well some lesser known but equally notable sites.

The maps offer the opportunity for the user to click around these fascinating sites and find out more of the background story to them. Like its parent site, Welcome to Fife, the Fife Map is fully responsive allowing it to be accessed by anyone in any location, on any device.

Dino Squillino, Creative Director at Everyone said “Deciding to take an illustrative approach for the buildings adds a real sense of atmosphere and charm to the overall piece of work. The illustrator Wil Freeborn captured the essence of each of the building's unique character and architectural merit amazingly.

Gillian McCracken, Tourism Adviser at Fife Council said: We wanted to do something a bit different to celebrate the year of Innovation Architecture & Design in Fife, something that would make people want to find out more and get out and explore, and also something that we can use after 2016. Creating the interactive maps was the perfect answer because we can show off the buildings, and give people a bit more information so they will want to visit. We’ve just launched the section and we’ve had great feedback so far.

You can visit the maps at www.welcometofife.com/lovefifearchitecture  and then use the Journey Planner to map out your very own route around the maginificent kingdom - and even share it with your friends and family.

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