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CRUISE LOCH LOMOND

Brand & Ticketing Eco-system for cruise tour operator

Industry

Tourism

Deliverables

Brand Identity
Digital Design
Digital Development
Bespoke Ticketing System Development
Ecommerce
EPOS Integration
Hosting

Cruise Loch Lomond have been sailing the famous bonnie banks since 1978. The tour operator wanted to improve customer enagement, modernise the brand indentity and entire digital offering to create an ambitious real-time integrated booking system that worked online, pierside and onboard the vessels.

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DIGITAL TRANSFORMATION

For the digital offering for Cruise Loch Lomond we need to take a very complicated logistical business and re-factor that into a more streamlined booking experience for the customer and for the client to run their business more efficiently.

Cruise Loch Lomond are essentially a cruise tour operator - but uniquely they also encourage their customers to explore the surrounding areas, take walks, cycle and discover the Loch’s islands.

During our discovery phase, we identified that the boat cruises weren't just circular trips. Allowing passengers to get on and off and return at different times makes the booking facility a completely different offering.

To meet the business requirements, we meticulously mapped each route, created sailing "legs," and developed a bespoke back-end system that manages every aspect of the sailings, including times, capacity, pricing, seasonal changes, and more.

Additionally, we integrated the site and booking facility into a handheld device and a Stripe payment handset to facilitate on-site bookings at the pier.The end-to-end system enables customers to purchase a tour in advance or walk up, book, and sail.

This new digital ecosystem has resulted in a significant upturn in year-on-year sales for Cruise Loch Lomond and also provided the crew and staff with a more relaxed and controlled working environment.

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est.d 1978

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