Camera Obscura & World of Illusions

Camera Obscura & World of Illusions stands as one of Scotland’s most iconic and well-loved tourist destinations, drawing visitors from around the world. Our objective was to craft a compelling digital experience that not only captured the wonder and uniqueness of the attraction but also addressed critical operational challenges.

Central to our mission was the development of a streamlined, high-performance ticketing system designed to reduce on-site queues, enhance visitor flow, and significantly boost online conversion rates. The result was a seamless integration of digital innovation and customer-focused design that elevated both the user experience and the attraction's operational efficiency.