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Musselburgh Racecourse

Winning results for top sports venue




Digital Design
Digital Development
Bespoke Ticketing
System Design

Musselburgh Racecourse has been a celebrated horse racing venue since 1816. We were commissioned to launch an online presence that matched the experience and heritage of the racecourse and also to replace the online ticketing and venue entry system with a robust, flexible and future-proof digital platform.

MRC Homepage
understanding the going

We worked closely with Musselburgh Racecourse to improve their digital systems. We focused on enhancing the online ticket and membership purchase process to increase conversions.

Our design highlighted the venue's 5-star experience and heritage, aligning with brand guidelines. We also optimized the ticketing and entry system for efficiency, creating a multi-entrance system to speed up customer entry. We developed a back-end system for administrators to manage ticket types, packages, and membership renewals.

Real-time monitoring of race day activities was implemented for security and safety. To handle large crowds, we implemented a load-balanced hosting infrastructure for system resilience. The result was a significant reduction in customer entrance times, enhancing both the customer experience and overall safety.

The mobile-responsive website and improved digital communication capabilities led to increased ticket sales and repeat customers. Notably, busy race days saw a positive impact on customer satisfaction and safety due to the streamlined entry process.

Mobile Visuals
MRC Fixtures
MRC Mobile Payment
Desktop Visuals
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