Header Image

Musselburgh Racecourse

Winning results for premium Racecourse

Industry

Sport

Deliverables

Digital Design
Digital Development
Ecommerce
Bespoke Ticketing
System Design
Hosting

Musselburgh Racecourse have been providing exemplary horse racing since 1816 and wanted to launch an online presence that matched the experience of the venue and the heritage of the brand. In addition, replace the online ticketing and venue entry system with a robust, flexible and future proof digital platform.

MRC Homepage
understanding the going

We worked closely with Musselburgh Racecourse to improve their digital systems. We focused on enhancing the online ticket and membership purchase process to increase conversions.

Our design highlighted the venue's 5-star experience and heritage, aligning with brand guidelines. We also optimized the ticketing and entry system for efficiency, creating a multi-entrance system to speed up customer entry. We developed a back-end system for administrators to manage ticket types, packages, and membership renewals.

Real-time monitoring of race day activities was implemented for security and safety. To handle large crowds, we implemented a load-balanced hosting infrastructure for system resilience. The result was a significant reduction in customer entrance times, enhancing both the customer experience and overall safety.

The mobile-responsive website and improved digital communication capabilities led to increased ticket sales and repeat customers. Notably, busy race days saw a positive impact on customer satisfaction and safety due to the streamlined entry process.

Mobile Visuals
MRC Fixtures
MRC Mobile Payment
Desktop Visuals
Footer Image

Share

Ready to work together?

START A PROJECT