Craft Scotland

In our initial discovery phase, a primary goal was to improve the creation and maintenance of pages, categories, and site components. Historically, these aspects often led to a compromised user journey, causing frustration and damaging the site's reputation.

We also focused on understanding the type of content that would resonate with the target audience, shaping the site around user preferences.

Consequently, aligning the content strategy with the customer journey became a central theme in delivering a solid and thoughtful platform. 

Creating a scalable structure was crucial to support various elements such as articles, resources, events, the maker directory, and, importantly, self-service and ecommerce functionality.

Being a highly creative and visually focused organization, our design approach played a significant role. We treated the site more like an arts journal, adopting a minimalist design that showcased the creativity of the makers.

Developing a bespoke CMS using open-source technologies provided a scalable digital platform. This approach allowed us to achieve the desired aesthetic while ensuring precise functionality to support the organisation's future goals and ambitions.